Film

Play It Loud! How Toronto Got Soul

Play it Loud is a feature documentary that tells the little known story of how Jamaican music became a critical and unlikely part of Canadian culture, told through the life, music, struggles and triumphs of beloved singer Jay Douglas.

0.0

1h 24m

2024

“Play it Loud is a feature documentary that tells the little known story of how Jamaican music became a critical and unlikely part of Canadian culture, told through the life, music, struggles and triumphs of beloved singer Jay Douglas.”

Synopsis

In early 1960s Toronto, a white, Anglo-centric city, an underground music scene emerged from the Jamaican diaspora, led by newcomers like Jackie Mittoo, Wayne McGhie, and a young Jay Douglas. Battling racism and indifference, they left a lasting but underrecognized mark on Canadian music and culture. Nearly 60 years later, Jay Douglas still champions Jamaican music and is finally receiving long-overdue recognition. Play It Loud is a feature documentary that tells the little-known story of how Jamaican music became a vital, unlikely part of Canadian culture. It traces a cultural migration that made Canada a global hub for Jamaican music - celebrated abroad but overlooked at home. Told through the life and music of beloved singer Jay Douglas, born Clive Pinnock in rural Jamaica, the film follows his journey from teen performer to enduring icon.

Director

Graeme Mathieson

MusicDocumentary

canadajamaicatoronto, canadareggaewest indianfunk musicsoul musiccaribbean history

Cast & Crew

Jay Douglas

as Jay Douglas

Jackie Richardson

as Jackie Richardson

Lowell 'Sly' Dunbar

as Lowell 'Sly' Dunbar

Rollie "Cadence Weapon" Pemberton

as Rollie "Cadence Weapon" Pemberton

Lillian Allen

as Lillian Allen

Klive Walker

as Klive Walker

Nicholas Jennings

as Nicholas Jennings

Carlene Davis

as Carlene Davis

Grub Cooper

as Grub Cooper

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