Film

Generation Like

Are kids using social media or is social media using kids?

7.0

0h 54m

2014

“Are kids using social media or is social media using kids?”

Synopsis

Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.