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Dieux du Stade - Making of Calendar 2001

Film

Dieux du Stade - Making of Calendar 2001

0.0

1h 33m

2004

Synopsis

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

Documentary

rugbycalendar

Cast & Crew

Frédéric Michalak

as Himself

Clément Poitrenaud

as Himself

Vincent Clerc

Vincent Clerc

as Self

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