Aum Patchrapa Chaichua is a Thai actress, model, and a host. She entered the entertainment industry in 1997 after she won a beauty talent contest called HACKS. Aum won the 2003 TOP Award for Best Leading Actress. She won her second TOP Award in 2005. Besides her talent in acting, Patchrapa was voted FHM (Thai edition's) sexiest woman for three consecutive years (2004 to 2006). She also has business interests; Aum and a few other friends have a restaurant called D-Wa and an accessorie shop called Buon Fi-ne'. She launched her own perfume in August 2009: SEXY ME by Patchrapa. SEXY ME By Patchrapa is the first Thai celebrity perfume made in France